Women’s History Month encompasses International Women’s Day and is a chance to celebrate and highlight the impact of women. As the Strategy Sessions is a marketing podcast, we’re focusing on the impact of women in marketing. Our mission at Eximo…

Black History Month (BHM) is a celebration of black culture, history and impact. In the UK, BHM is in October, not February as it is celebrated in the US and Canada. I still don’t know why. Our mission at Eximo…

Data from GPS tracking has shown that golf during the day from Monday to Friday has increased by 83% since Covid. Now, that could simply mean that more retired people have headed back to the golf course to enjoy 18…

From September 22 to January 23, Eximo Marketing has been working with Bauer Media Audio Ireland (BMAI) to help reboot their marketing strategy. BMAI is Ireland’s largest independent media company, reaching 97% of the Irish market each week.  BMAI is…

Are you struggling to buy the perfect gift for your friends and family this Christmas? To relieve the stress associated with gift-buying, we have put together the Ultimate Gift Guide. All of the products listed here are from companies that…

Evolved and Eximo Marketing are teaming up in a new strategic partnership to benefit the clients of both businesses. The partnership will provide Evolved with additional strategic marketing expertise for both current and new clients, to support their new approach.…

We are super delighted to tell you all that Lunchtime Learning is back! We have six great sessions that will benefit your company. For those of you who aren’t familiar with Lunchtime Learning, it is a programme in Belfast run by the…

A campaign to change how we view co-parenting post separation. I’m proud that Eximo Marketing has been part of the Positive Parenting Alliance, a coalition of over 20 children’s mental health charities, separated parenting groups, relationship charities and other invested…

I honestly don’t like writing blogs about stuff that annoys me. My approach in life is to focus on the positives and celebrate them, rather than grumble about the negatives. But… but… but… sometimes stuff is just so shit that…

Since launching I’ve used the mission statement “success starts with strategy” It was a rallying cry and campaign line as well as a mission. Simple, memorable and used to differentiate from the plethora of marketing consultants who are just freelancers…

At the time of writing, I’ve been in marketing for almost 20 years. My views on the discipline have evolved a bit over that time and I’ve picked up a lot along the way. For many long and boring reasons,…

That Meeting With The Chairman I spent an hour last week talking to Matt Thompson from Best of Belfast podcast. He’s pretty good when it comes to interviewing people and got me talking about a whole range of subjects. One experience we discussed…

On Tuesday 16 June, we took the Strategy Sessions podcast live. Steaming live on YouTube, Andi hosted Leah Clark, Rand Fishkin, Isha Edwards, Heather Physioc and Krystal Taing to discuss the #BlackLivesMatter movement from a US and UK perspective. We got…

If you’re reading this post I guess you fall into one of three categories: You’ve seen / heard me promote it on my social channels or podcast. Someone has blurted out “why don’t we have a TikTok account?” in a…

It’s finally here. My 40th is today (23/01). I’m told life begins at 40, so with a new life in front of me, I thought I’d stick down 40 marketing lessons from part 1, that might be useful to take…

This post is taken from our monthly email. Have the email land in your inbox, roughly once a month, with a mix of insight, info and interesting updates to the marketing world. Sign up in the box on the right…

There are three really simple answers to the question posed by the title of this post. They are: No Yes It depends Before you start to get all frothed up about my new found love of likes, I should urge you…

On World Book Day (WBD) last year, I had great fun writing this post about George’s Marvellous Medicine and a few lessons we can take from it for business strategy. Since then, I’ve read some great books which could have…

Does Northern Ireland have a race problem? I’d say yes. But that’s just my opinion and as a marketer who believes in data, I’ll have to support that statement with both empirical evidence and qualitative data. Actually, the qual is…

Marketing Week recently published a story about Nike’s attempt to break the two hour record for a marathon. #Breaking2, as it was known, was Nike’s attempt to break the holy grail of running. The two hour marathon is the next…

You’ve probably heard of him. Hell, if you haven’t heard of him, you’ve probably not been online recently. Yep, it’s Gary Vaynerchuk. Or Gary Vee to his acolytes. If it’s still not ringing any bells, this is from his LinkedIn…

World Book Day. A chance for parents in the UK and Ireland to run around in a blind panic the night before texting anyone in their phone asking for a Harry Potter wand. It’s also a chance for me to…

Exactly 12 months ago, on my 37th birthday, the world looked a lot different for me. I was happy annoying everyone at The Tomorrow Lab and doing my thing as part of a big team. And when I wrote this…

What did you do on Boxing Day? In between cuddling babies, kissing old aunties and eating my own weight in dead animal, I managed to watch a bit of cricket. Stick with me, this isn’t a blog about cricket! You…

Ask yourself honestly – and without looking – can you remember your company’s mission statement?  I’m going to guess you can’t. I ask this question when I’m presenting at conferences: who works for a company with a mission statement and…

On Thursday 2 November, I was invited to speak to a bunch of new members of the Northern Ireland Chamber of Commerce. I’ve been a member of the Chamber for a few years now, initially through The Tomorrow Lab and…

When Morrisey sang, we hate it when our friends are successful, he was probably thinking about Sheree Atcheson. Because Sheree is the sort of person you just want to hate! She’s 26. She works for Deloitte as a Technical Business…

I’ve repeatedly been asked three questions since I embarked on my Eximo Marketing journey. Those questions are: What the hell are you playing at? What coffee would you like? What does Eximo mean? The answer to question 1 is long,…

It was a pleasure to be asked back to the Food and Drink Business Conference and Expo in at the City West Hotel, Dublin on Wednesday 13 September 2017. It’s the second year I’ve presented at the event, with last…

Andi is the Founder and Strategy Director of Eximo Marketing, a marketing strategy consultancy based in Belfast and Liverpool.   Andi also hosts the Strategy Sessions podcast, a show that interviews some of the best marketers in the world. He holds an…