Frequently Asked Questions
We've tried to cover as much useful info as possible on this page. There's a bit more detail below for those who want to get into it and, as always, if there is anything we've missed, please get in touch.
Eximo Marketing uses a three-stage process known as DSI when working with clients. That stands for Data, Strategy and Implementation. During this two-day workshop, you’ll cover the Data and Strategy phases, providing you with the platform to go back to your business and jump straight into the Implementation phase.
Day 1 – Data
Day 1 takes you through the an academically developed framework to pull all the data together to help you make the right decisions for your marketing strategy. The data pyramid, below, shows the four key stages which we work through sequentially.
- Company & Customer – build the foundation of the pyramid by getting a full understanding of the two core elements of any business: what do you do and who do you do it for? It might not look much, but this will take around half of the day.
- Competition & Context – using a series of simple models, we run through competitor analysis to see how things are done in your industry and work out where you can stand out.
- Competence & Content – marketing strategies live or die by the people who implement them, so it’s crucial to look at what skills you have or can access. And then we can start to plan content calendars and look at how you come up with content ideas.
- Capital – working out what it’s worth if you get it right, understanding what to invest in marketing and what metrics you need to look at to know you’re on the right track.
Day 2 – Strategy
At the end of day 1 you’ll have a lot of information floating around and the evening to start putting it in some order in your mind. On day 2, we start to build your strategy.
This will involve small workshops, group activities, working with partners and 1-2-1 time with Andi Jarvis to help translate the Data into an impactful strategy. Each business will need different support, but we have tools we can use for companies that need to stand out in a crowded market, those who need to develop a lot of content and a bucketful of hints and tips for marketing budgets of all sizes.
It wouldn’t be a workshop if you didn’t have to present back to the group, so we will wrap up the day with each person giving a brief overview of their marketing strategy to the group.
Day 2 will be shaped by the people on the course so you can get what you need from it. Rest assured, you’ll go home after day 2 tired, but with a document full of ideas ready to roll with.
This is a full on two days and is not for the faint-hearted!
Option 1, Strategy, costs £650.
Option 2, Strategy + Consultancy, costs £995.
One thing to note. If you don’t sign up for Option 2 ahead of the course, you can still add on the consultancy element after the two days. The price to add on consultancy once the course has begun is £545.
To reserve a place on the course, a non-refundable deposit of 40% if payable to Eximo Marketing. The remainder of the fee should be paid before the course starts. Payment can be made by invoice, BACS, credit card, cheque, cash, Green Shields Stamps or livestock. We just need it before the course kicks off.
You’ll need to bring a laptop to work on during the course. You’ll be writing your marketing strategy as you go, so being able to type that on your own machine will be a lifesaver.
You should also bring any stats you have for your business, access to your social platforms and any analytics. There will be a full briefing sent out prior to the course.
Ideally there will be one person from each organisation in attendance. However, we know that for some businesses it makes sense to have two people attend and work through the strategy together. Please get in touch before booking to discuss if you’d like more than one person to attend.
There is an additional cost of £300 for an additional person to attend.
Also, this course works best if the same person attends on both days. If you can’t do that, please get in touch before you book.
If you go for the Strategy + Consultancy option, you can have as many people as you like at the face to face meeting to discuss the strategy.
The course will take place in Belfast so it’s easy for everyone to get to. Confirmation of the location will be sent after booking.
It will run on Tuesday 14 and Wednesday 15 November. The days will run from 9.30 – 4.30, so there’s chance to check in at the office/reply to emails/get an early finish (*delete as appropriate) around the course.
Full details of the location, travel options and all the important logistics will be sent in good time ahead of the course.