Fundraising for refugees Providing marketing advice to SMEs
A New Name
Eximo & Friends is the new name for Wifi Refugees. Parts of the concept are still the same as ever - experts in their field give up their time to provide free consultations to local businesses, in return for a small donation that goes to a charity working with refugees in Northern Ireland.
But lots has changed. We've said goodbye to coffee shops and hello to events. "And friends" isn't just a name, it's a descriptor of how the event works - no longer just one expert for a few hours, but a host of experts in one place at the same time. And we've listened to your feedback and made the consultations longer, so you get 30 minutes rather than the original 15.
There To Support You
We know that growing a business can be difficult and expensive. Marketing can be the difference between success and failure in a small business, but finding the right advice can be difficult and paying for it an even bigger challenge.
That's where Eximo & Friends comes in.
We bring a group of marketing experts, with diverse experience, to regular clinics where you can access industry-leading information for just the cost of a small donation to charity. All you have to do is pre-book a 30 minute appointment with one of the advisers and turn up ready to dive into your marketing problem.
At the end of your clinic, we ask that you leave a donation that will be used to help refugees settle in Northern Ireland. We're working with Barnardo's who are a key delivery partner for the government's programme to help the most vulnerable families flee war zones around the world. We suggest £20 for a 30 minute consultation, but the amount you leave is entirely up to you.
We held the first of our new events at the Ulster Bank Accelerator Hub on Wednesday 6 February. We're just crunching the numbers and feedback from that clinic and will be back with more info on future events soon. If you want to be kept informed of when we launch the new dates, please fill in the form at the bottom of the page.
As the name suggests, Eximo & Friends isn't just Andi from Eximo Marketing. He's part of the team, but will be joined by a team of other expert advisers - Friends - to help deliver the clinic.
We set the bar high for our advisers. They must be experienced industry professionals, with a track record of success in their specialised field. And they're not there to sell to you either. The aim is to bring you heavyweight professional advice that should cost hundreds of pounds, for a small donation to charity. So you get great advice, Barnardo's gets additional funding and our team get to give something back to the local business community.
So who are the advisers? There's a short bio below for each one.
Emma Burdett - Social Media Marketing
Emma is currently the Senior Digital Account Manager with Mammoth and has over 10 years of experience in digital marketing, working in the beauty, tourism and e-commerce industries. Emma can help you with campaign planning, strategy development, content ideas and social media advertising. Find Emma on LinkedIn.
Simon Harper - Website Marketing
Simon is a Solopreneur, Freelance WordPress Ninja, Graphic Guru & owner of SRH Design, based in Bangor. He's been designing & building websites since 1999 and freelancing since 2009, working with clients throughout the UK & Ireland. He helps businesses & individuals get online, market their product or service to a wide audience & grow their brand. Find Simon on LinkedIn.
Peter Craven - Video Marketing
Peter is Founder & Creative Director at BlueSky Video Marketing, a Fellow of the Chartered Institute of Marketing and Education Ambassador on the Board of the Chartered Institute of Marketing in Ireland. He has been involved with video marketing since 2008 and since BlueSky Video Marketing was formed in June 2017 has made over 250 videos for more than 50 customers in Northern Ireland, the Republic of Ireland, England and Scotland. Find Peter on LinkedIn.
Jemma Geary - Digital Advertising
Jemma has over 8 year digital marketing experience with the last two years specialising in Pay Per Click (PPC) advertising with Loud Mouth Media. As a PPC Account Manager, Jemma works with a broad range of clients - from large national brands to small local businesses with the aim of increasing revenue, brand awareness or lead generation through Google Ads, Bing & Social Media Advertising.
Sean Greer - Brand and Design
Sean is the owner and designer at Sean Greer Design. He specialises in brand identities built on clear, intelligent creative thinking. Sean helps clients develop and tell their story through thoughtful, engaging design that connects with their audience. Our work results in websites, packaging and print for clients all sectors. Find Sean on LinkedIn.
Andi Jarvis - Strategy
Andi is the Strategy Director at Eximo Marketing and originally founded Wifi Refugees, which has evolved into Eximo & Friends. Andi focuses on marketing strategy, taking a commercial approach to marketing issues and solving the key issues that are preventing businesses from growing. Find Andi on LinkedIn.
Gil David - Facebook, Messenger & Instagram ads
Gil has spent over 13 years experince in sales, marketing and business management and has been focused Facebook, Inc. advertising exclusively in the last four years with his company Run DMG. He has worked across a number of industries in the UK and US with clients' budgets ranging from a few hundred pounds a month to £100k+. Find Gil on LinkedIn.
Ryan Kyle - B2B & Inbound Marketing
Ryan is a B2B marketing specialist with over 10 years' experience in marketing and sales, alongside a BSc Hons in Advertising. Inbound marketing and Content Strategy are at the core of his expertise - and he is passionate about sharing this enthusiasm with others. Ryan recently joined axial3D, to lead the marketing function, having previously worked at Automated Intelligence and Tesco Mobile. Find Ryan on LinkedIn.
Emma Graham - Operations
Eximo & Friends doesn't just happen by accident. Emma is one of the team of three that keeps the wheels turning and ensures a smooth delivery of events.
She is a freelance Marketing and Communications Consultant, with over 20 years of experience in various roles. She has worked for BT, Age UK, Smarts and Case Corporation. Emma currently services retained clients as well as variety of ad hoc project work, inc event management, social media, stakeholder engagement, internal & external comms, dissemination, sponsorships and project management. As well as Eximo & Friends, she also volunteers for Marie Curie, Barnardo’s, Simon Community and previously for Positive Life NI, National Trust and Cinemagic. Find Emma on LinkedIn.
Laura Wilson - Operations
Laura is another one of the team that makes sure Eximo & Friends stays on track. When not working full time as a technology delivery consultant for Accenture, Laura keeps our planning, meetings and organisation running in military fashion... just with more fun! Find Laura on LinkedIn.