Lidia Infante is Head of SEO at SurveyMonkey. Lidia has over a decade of marketing experience and a strong focus on SEO and content strategy. She also LOVES data. Listen on Spotify, Apple or YouTube. In this episode we discuss…
Catherine is a long time listener to the Strategy Sessions and good friend. It’s an honour to hand over the reigns for this episode – the first I don’t feature on! – to Catherine. Listen on Spotify, Apple or YouTube.…
Emma Mallett is in marketing and business development for a B Corp. She also helps young marketers build a career, via her Concrete Club platform and podcast. Listen on Spotify, Apple or YouTube. In this episode we discuss: Working…
Geraldine DeRuiter is an American author who runs the Everywhereist blog. Her new book, If You Can’t Take The Heat, is out now. It’s a series of essays about food, feminism and fury. Listen to the Strategy Sessions on Apple,…
Women’s History Month encompasses International Women’s Day and is a chance to celebrate and highlight the impact of women. As the Strategy Sessions is a marketing podcast, we’re focusing on the impact of women in marketing. Our mission at Eximo…
Aleya Harris is the spark for your spark™. With her infectious energy and profound expertise, Aleya Harris stands as a intersection of innovative storytelling and strategic thinking. In this episode we discuss: The secret to successful public speaking Using stories…
Duane runs Take Some Risks, a Toronto based agency that helps ecommerce and DTC brands grow through strategy, PPC marketing, and data. Top 3 things in this episode: Moving from delivery to strategy for clients Staying nimble in the face…
In this episode I review Daryl’s incredible hour on the podcast. I could have featured every single word she said, but instead I focused on Insights being the rocket fuel of marketing Why diversity matters How to plan a marketing…
Daryl is a CEO, NED and Author. Perhaps best known as the architect of Dove’s “Campaign for Real Beauty”, Daryl’s career includes leadership roles in brand owners, media and advertising agencies. In this episode we discuss: Diversifying marketing’s talent pool…
InIn this episode I review Seth Godin’s podcast, through the lens of a theoretical fight between Seth and Mark Ritson! The couple of bits I picked to focus on are: Tesla’s price cut – who was right? The power of…