The USA Edition of the Strategy Sessions. This episode was supposed to celebrate some of the great stuff in the US marketing world. Then George Floyd was murdered. I nearly binned the whole episode but thought it would be more…
Listen / Download Watch Episode 2 of the Strategy Sessions brings Dan Rubel (Dixon’s Carphone) and Gil David (Run DMG) to you. Dan is the Customer Communications and Brand Director for Dixon’s Carphone, the company the runs Currys PC World…
Episode 1 of the Strategy Sessions podcast launches with Jen Hoffman and Arpun Bhuhi. Jen has spent her career in SaaS marketing and is about to make the leap into a new industry. She talks about the importance of diversity…
If you’re reading this post I guess you fall into one of three categories: You’ve seen / heard me promote it on my social channels or podcast. Someone has blurted out “why don’t we have a TikTok account?” in a…
It’s finally here. My 40th is today (23/01). I’m told life begins at 40, so with a new life in front of me, I thought I’d stick down 40 marketing lessons from part 1, that might be useful to take…
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There are three really simple answers to the question posed by the title of this post. They are: No Yes It depends Before you start to get all frothed up about my new found love of likes, I should urge you…
On World Book Day (WBD) last year, I had great fun writing this post about George’s Marvellous Medicine and a few lessons we can take from it for business strategy. Since then, I’ve read some great books which could have…
Does Northern Ireland have a race problem? I’d say yes. But that’s just my opinion and as a marketer who believes in data, I’ll have to support that statement with both empirical evidence and qualitative data. Actually, the qual is…
Marketing Week recently published a story about Nike’s attempt to break the two hour record for a marathon. #Breaking2, as it was known, was Nike’s attempt to break the holy grail of running. The two hour marathon is the next…