B2B Marketing

B2B stands for business to business marketing.

It shouldn’t stand for boring to boring marketing.

"An incredibly positive experience that put us on a path to growth."

Marketing To People

At its heart, marketing is a people discipline.

It’s about connecting buyers to the thing you’re selling and giving them a compelling reason to part with/hand over their money.

Unfortunately, this has been lost in many B2B companies.

Somewhere along the way, the technical sale became more about drowning the prospects in product information and less about giving them compelling reasons to buy.

B2B marketing became about listing features rather than promoting benefits.

It doesn’t have to be this way.

Working with Eximo Marketing will help you find your company’s personality – your brand voice – and use it relentlessly to attract new customers.

Marketing and Sales Alignment

Traditional B2B marketing is about demand generation and passing qualified leads to the sales team to convert into customers.

In theory, marketing and sales should have a brilliant relationship – marketing handing over bundles of qualified leads to an eager sales team, who convert warm prospects to customers in record time.

What? That’s not how it works in your company? You must be doing it wrong!

In many B2B companies, marketing and sales have an uncomfortable relationship.

Neither side offers any evidence their position is correct.

By aligning marketing and sales we can help your business unleash the power of both functions.

Marketing and sales alignment is about business operations, organisational development, structure and process.

It’s the boring side of marketing that most marketers don’t have the skills to tackle. And it’s crucial to the ongoing success of your business.

We work with you to understand how the current process works, then create a bespoke marketing strategy to allow both sides of your customer recruitment/attraction/engagement process to flourish.

Direct To Consumer (DTC)

We've got a dedicated page for companies looking to sell direct to the consumer. Everything you need is on the DTC page.

What Services Do We Offer?

B2B marketing strategy – making your marketing work harder for you by creating a strategy that is aligned with your organisational objectives. Using the best of digital and traditional marketing to find, attract and engage more leads to pass to sales.

Marketing and sales alignment – both departments are trying to do the same thing: find more customers for your business. When they work together, better results are achieved with less effort.

Positioning and promotion consultancy – moving away from boring to boring marketing and discovering what makes you different, why people buy from you and putting those key benefits at the front of your marketing messaging.

Done right, marketing will transform your business. We can help you move from cutting prices to win business to becoming the provider of choice in your sector. Marketing can be your competitive advantage.

We talk to your people, your customers and your potential customers to find out what makes you stand out. Then we translate that into a marketing strategy the delivers results.

Want to find out more? Book a call with Andi today.

Passionate About Our Clients

Our work speaks for itself. We believe in our mission, strategy x people = performance and deliver a personal service to every one of our clients.

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