Since launching I’ve used the mission statement “success starts with strategy” It was a rallying cry and campaign line as well as a…

At the time of writing, I’ve been in marketing for almost 20 years. My views on the discipline have evolved a bit over…

That Meeting With The Chairman I spent an hour last week talking to Matt Thompson from Best of Belfast podcast. He's pretty good when it comes…

On Tuesday 16 June, we took the Strategy Sessions podcast live. Steaming live on YouTube, Andi hosted Leah Clark, Rand Fishkin, Isha Edwards, Heather…

If you’re reading this post I guess you fall into one of three categories: You’ve seen / heard me promote it on my…

Well, well, well... Google Trends shows us that the word 'unprecedented' has been searched for an unprecedented number of times. COVID-19 has caused…