There are three really simple answers to the question posed by the title of this post. They are: No Yes It depends Before you start to get all frothed up about my new found love of likes, I should urge you…
Warning, the introduction to this post contains many words in ‘inverted commas’. This denotes I think the words in ‘inverted commas’ are rubbish or being grossly misused. Market research is a subject that gets me steamed up more than most things should. Not…
On World Book Day (WBD) last year, I had great fun writing this post about George’s Marvellous Medicine and a few lessons we can take from it for business strategy. Since then, I’ve read some great books which could have…
Does Northern Ireland have a race problem? I’d say yes. But that’s just my opinion and as a marketer who believes in data, I’ll have to support that statement with both empirical evidence and qualitative data. Actually, the qual is…
The start up scene is bouncing at the moment in the UK and Ireland. Given the nature of the two economies, I suspect that’s always been the case, but now we’ve got cool terms like ‘start up’, ‘founder’ and ‘growth…
Marketing Week recently published a story about Nike’s attempt to break the two hour record for a marathon. #Breaking2, as it was known, was Nike’s attempt to break the holy grail of running. The two hour marathon is the next…
When I graduated from uni a few years ago (sometime after colour TVs were launched but before the iPhone), the prevailing business mood was one of secrecy. Proprietary software systems, business procedures locked down, “secret-sauce” recipes guarded in safes (OK,…
You’ve probably heard of him. Hell, if you haven’t heard of him, you’ve probably not been online recently. Yep, it’s Gary Vaynerchuk. Or Gary Vee to his acolytes. If it’s still not ringing any bells, this is from his LinkedIn…
World Book Day. A chance for parents in the UK and Ireland to run around in a blind panic the night before texting anyone in their phone asking for a Harry Potter wand. It’s also a chance for me to…
Exactly 12 months ago, on my 37th birthday, the world looked a lot different for me. I was happy annoying everyone at The Tomorrow Lab and doing my thing as part of a big team. And when I wrote this…