On World Book Day (WBD) last year, I had great fun writing this post about George’s Marvellous Medicine and a few lessons we can take from it for business strategy. Since then, I’ve read some great books which could have…
Does Northern Ireland have a race problem? I’d say yes. But that’s just my opinion and as a marketer who believes in data, I’ll have to support that statement with both empirical evidence and qualitative data. Actually, the qual is…
Marketing Week recently published a story about Nike’s attempt to break the two hour record for a marathon. #Breaking2, as it was known, was Nike’s attempt to break the holy grail of running. The two hour marathon is the next…
You’ve probably heard of him. Hell, if you haven’t heard of him, you’ve probably not been online recently. Yep, it’s Gary Vaynerchuk. Or Gary Vee to his acolytes. If it’s still not ringing any bells, this is from his LinkedIn…
World Book Day. A chance for parents in the UK and Ireland to run around in a blind panic the night before texting anyone in their phone asking for a Harry Potter wand. It’s also a chance for me to…
Exactly 12 months ago, on my 37th birthday, the world looked a lot different for me. I was happy annoying everyone at The Tomorrow Lab and doing my thing as part of a big team. And when I wrote this…
What did you do on Boxing Day? In between cuddling babies, kissing old aunties and eating my own weight in dead animal, I managed to watch a bit of cricket. Stick with me, this isn’t a blog about cricket! You…
Ask yourself honestly – and without looking – can you remember your company’s mission statement? I’m going to guess you can’t. I ask this question when I’m presenting at conferences: who works for a company with a mission statement and…
On Thursday 2 November, I was invited to speak to a bunch of new members of the Northern Ireland Chamber of Commerce. I’ve been a member of the Chamber for a few years now, initially through The Tomorrow Lab and…
When Morrisey sang, we hate it when our friends are successful, he was probably thinking about Sheree Atcheson. Because Sheree is the sort of person you just want to hate! She’s 26. She works for Deloitte as a Technical Business…