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tiktok | how to launch a new social channel

Should We Launch a New Channel? Use Your ARM to Work it Out.

28 April 2020 Andi Jarvis

If you’re reading this post I guess you fall into one of three categories: You’ve seen / heard me promote it on my social channels or podcast. Someone has blurted out “why don’t we have a TikTok account?” in a…

Marketing Consultant | Liverpool | Merseyside

The 80/20 Marketing Rule

22 January 2020 Andi Jarvis

It’s finally here. My 40th is today (23/01). I’m told life begins at 40, so with a new life in front of me, I thought I’d stick down 40 marketing lessons from part 1, that might be useful to take…

Adidas brand marketing

Are Digital Marketers Finally Catching On About The Power of Brand?

29 November 2019 Andi Jarvis

This post is taken from our monthly email. Have the email land in your inbox, roughly once a month, with a mix of insight, info and interesting updates to the marketing world. Sign up in the box on the right…

should I chase likes on social media

Do likes matter on social media?

27 June 2019 Andi Jarvis

There are three really simple answers to the question posed by the title of this post. They are: No Yes It depends Before you start to get all frothed up about my new found love of likes, I should urge you…

st george slaying a dragon

Slaying Dragons – Thinking Like A Child To Build Your Business

7 March 2019 Andi Jarvis

On World Book Day (WBD) last year, I had great fun writing this post about George’s Marvellous Medicine and a few lessons we can take from it for business strategy. Since then, I’ve read some great books which could have…

Andi jarvis eximo marketing

Blackwash – What It’s Like To Be Black In Northern Ireland

12 December 2018 Andi Jarvis

Does Northern Ireland have a race problem? I’d say yes. But that’s just my opinion and as a marketer who believes in data, I’ll have to support that statement with both empirical evidence and qualitative data. Actually, the qual is…

nike breaking2

Nike… Everything Seems Impossible, Until It Is Done (Or Why Your Business Needs a BHAG)

19 July 2018 Andi Jarvis

Marketing Week recently published a story about Nike’s attempt to break the two hour record for a marathon. #Breaking2, as it was known, was Nike’s attempt to break the holy grail of running. The two hour marathon is the next…

Gary Vee talks shite

Is Gary Vee The Most Dangerous Man Online?

8 March 2018 Andi Jarvis

You’ve probably heard of him. Hell, if you haven’t heard of him, you’ve probably not been online recently. Yep, it’s Gary Vaynerchuk. Or Gary Vee to his acolytes. If it’s still not ringing any bells, this is from his LinkedIn…

Roald Dahl world book day 2018 marketing

What George’s Marvellous Medicine Can Teach Us About Marketing – A Post For World Book Day

28 February 2018 Andi Jarvis

World Book Day. A chance for parents in the UK and Ireland to run around in a blind panic the night before texting anyone in their phone asking for a Harry Potter wand. It’s also a chance for me to…

andi jarvis marketing strategy

38 Lessons From A Career in Marketing

23 January 2018 Andi Jarvis

Exactly 12 months ago, on my 37th birthday, the world looked a lot different for me. I was happy annoying everyone at The Tomorrow Lab and doing my thing as part of a big team. And when I wrote this…

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