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Alastair Cook

Dealing With Doubt

What did you do on Boxing Day? In between cuddling babies, kissing old aunties and eating my own weight in dead animal, I…
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mission statements in marketing

Does Your Business Need A Mission Statement?

Ask yourself honestly – and without looking – can you remember your company's mission statement?  I'm going to guess you can't. I ask…
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digital marketing strategy and training

Northern Ireland Chamber of Commerce New Members Event

On Thursday 2 November, I was invited to speak to a bunch of new members of the Northern Ireland Chamber of Commerce. I've…
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marketing strategy

The Strategy Sessions – Sheree Atcheson

When Morrisey sang, we hate it when our friends are successful, he was probably thinking about Sheree Atcheson. Because Sheree is the sort…
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