World Book Day. A chance for parents in the UK and Ireland to run around in a blind panic the night before texting anyone in their phone asking for a Harry Potter wand. It’s also a chance for me to…
Exactly 12 months ago, on my 37th birthday, the world looked a lot different for me. I was happy annoying everyone at The Tomorrow Lab and doing my thing as part of a big team. And when I wrote this…
What did you do on Boxing Day? In between cuddling babies, kissing old aunties and eating my own weight in dead animal, I managed to watch a bit of cricket. Stick with me, this isn’t a blog about cricket! You…
Ask yourself honestly – and without looking – can you remember your company’s mission statement? I’m going to guess you can’t. I ask this question when I’m presenting at conferences: who works for a company with a mission statement and…
On Thursday 2 November, I was invited to speak to a bunch of new members of the Northern Ireland Chamber of Commerce. I’ve been a member of the Chamber for a few years now, initially through The Tomorrow Lab and…
When Morrisey sang, we hate it when our friends are successful, he was probably thinking about Sheree Atcheson. Because Sheree is the sort of person you just want to hate! She’s 26. She works for Deloitte as a Technical Business…
I’ve repeatedly been asked three questions since I embarked on my Eximo Marketing journey. Those questions are: What the hell are you playing at? What coffee would you like? What does Eximo mean? The answer to question 1 is long,…
It was a pleasure to be asked back to the Food and Drink Business Conference and Expo in at the City West Hotel, Dublin on Wednesday 13 September 2017. It’s the second year I’ve presented at the event, with last…
Andi is the Founder and Strategy Director of Eximo Marketing, a marketing strategy consultancy based in Belfast and Liverpool. Andi also hosts the Strategy Sessions podcast, a show that interviews some of the best marketers in the world. He holds an…