We are super delighted to tell you all that Lunchtime Learning is back! We have six great sessions that will benefit your company. For those of you who aren’t familiar with Lunchtime Learning, it is a programme in Belfast run by the…
A campaign to change how we view co-parenting post separation. I’m proud that Eximo Marketing has been part of the Positive Parenting Alliance, a coalition of over 20 children’s mental health charities, separated parenting groups, relationship charities and other invested…
I honestly don’t like writing blogs about stuff that annoys me. My approach in life is to focus on the positives and celebrate them, rather than grumble about the negatives. But… but… but… sometimes stuff is just so shit that…
Since launching I’ve used the mission statement “success starts with strategy” It was a rallying cry and campaign line as well as a mission. Simple, memorable and used to differentiate from the plethora of marketing consultants who are just freelancers…
At the time of writing, I’ve been in marketing for almost 20 years. My views on the discipline have evolved a bit over that time and I’ve picked up a lot along the way. For many long and boring reasons,…
That Meeting With The Chairman I spent an hour last week talking to Matt Thompson from Best of Belfast podcast. He’s pretty good when it comes to interviewing people and got me talking about a whole range of subjects. One experience we discussed…
On Tuesday 16 June, we took the Strategy Sessions podcast live. Steaming live on YouTube, Andi hosted Leah Clark, Rand Fishkin, Isha Edwards, Heather Physioc and Krystal Taing to discuss the #BlackLivesMatter movement from a US and UK perspective. We got…
If you’re reading this post I guess you fall into one of three categories: You’ve seen / heard me promote it on my social channels or podcast. Someone has blurted out “why don’t we have a TikTok account?” in a…
It’s finally here. My 40th is today (23/01). I’m told life begins at 40, so with a new life in front of me, I thought I’d stick down 40 marketing lessons from part 1, that might be useful to take…
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