Episode 1 of the Strategy Sessions podcast launches with Jen Hoffman and Arpun Bhuhi.
Jen has spent her career in SaaS marketing and is about to make the leap into a new industry. She talks about the importance of diversity in teams, dealing with being label negatively at a previous employer, the commercial focus of SaaS marketing and what she’s got lined up for the future.
Andi Jarvis, Eximo Marketing, shares his thoughts on using ARMs to help decide if you should launch a new channel. It’s a discussion of this blog post from April 2020 and gives you a framework to help decide if you should launch a new channel.
The show wraps up with Arpun Bhuhi, Consultant at Distilled/Brain Labs talking about using content and SEO together across the whole funnel.
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You can also watch the podcast on YouTube.