COVID-19 What Does This Make Possible Now?

Well, well, well… Google Trends shows us that the word ‘unprecedented’ has been searched for an unprecedented number of times.

covid 19 impacts google trends
COVID-19 has caused everything we know about life to be turned upside down. Three weeks ago I was asked if we’d have a travel ban and be confined to our homes and I laughed, claiming it was ‘unprecedented’… now I’m typing this email from my home during a lockdown of unspecified length.

In the last month I’ve seen speaking gigs in Munich, Brighton and New York disappear. I’ve missed out on a mate’s stag do. I’ve lost two chunky projects which were due to launch in April. It’s been an unprecedented couple of weeks!

But it’s not all doom and gloom. I can’t remember when I was first introduced to the phrase “what does this make possible now?”, but it’s been crucial in helping me re-frame issues since I first heard it.

No one wants to be confined to their homes. No one wants to be kept away from loved ones. No one wants to contract a killer virus.

But what does this enforced time at home make possible?

Is There An Opportunity?

Netflix, Amazon, Disney and others are reporting record numbers on their streaming service. Newspaper websites are recording their highest ever numbers of page views. People are volunteering for the NHS. Community groups are springing up across the country. People are using their time wisely and profitably.

So what about you – what has this enforced change of routine made possible?

From a marketing perspective, we spend so much of our time firefighting and reacting, that strategy and planning often gets pushed to the back. Now, with many industries pulling back from huge parts of their marketing, you might have time to plan.

I know some workers are being furloughed, which means you can’t do any work until you’re brought back. If that’s the case, click here to see what training courses you can pick up for free (or cheap) to help move your career forward.

I’m aware life could be tough for some of you at the moment. Demand may have evaporated, salaries may have been cut and recruitment placed on hold. If that’s the case, I understand why you don’t need some idiot parroting positive thinking in your direction!

But to give you another one of my favourite phrases, this too shall pass. Once everything settles down, do try and look for the opportunity in the darkness. Can you pivot your business? Can you focus on a new set of customer problems? Can you use the time to upskill? Can you become proactive not reactive while you’ve got more time?

These are unprecedented times. Strange times. Really-mess-with-your-head-and-confuse-the-hell-out-of-you times. When you’re out for your daily exercise (follow the guidelines! Stay near home, stay at least 2m away from other people and stay safe) have a think about what does this situation make possible now.

You might just find an answer you like.

What’s Happening At Eximo Marketing?

Well, I’m glad you asked. Here at Eximo Marketing, we’re still open for business and still making the daily commute across the landing each morning.

Despite the loss of a couple of major projects for April, there are still a number of projects live at the moment which will run through April.

I’ve spent a good bit of time re-planning how to deliver workshops digitally rather than in person – not as straight-forward as you might think – and have a couple of discussions about starting new projects now I’ve figured that out.

There is also planning underway for a Friends Of clinic for when the recovery comes (more on that in another email).

The Eximo Academics group will also continue to be updated too. Why? Because when the recovery comes I think you’ll be asked to work your marketing muscle like never before. I’d guess more work, higher expectations with smaller budgets and tighter timeframes. So it’s never been more important for marketers to stay on top of their craft.

If you need help in working out what this crisis makes possible, get in touch! I’m happy to have a chat.

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