The Strategy Sessions Reading List

Episode 15 Season 2: Emma Mondolino

• Setting the Table: Lessons and inspirations from one of the worlds leading entrepreneurs by Danny Myers
• The Art of Possibility: Transforming Professional and Personal Life by Rosamund Stone Zander, and Benjamin Zander.

Episode 14 Season 2: Mark Ritson

• Good Strategy Bad Strategy: The Difference and Why it Matters by Richard Rumelt

Episode 13 Season 2: Areej Abuali

• Didn’t have any

 

Episode 12 Season 2: Kelley Cambry

• Farnam Street Blog
• #NFTsForGood on Twitter Spaces
• FinTech Blueprint
• Average Joe newsletter

Episode 11 Season 2: Britney Muller

• The Data Skeptic Podcast
• Machine learning with python
• Natural Language Processing with Transformers – Building Language Applications with Hugging Face by Lewis Tunstall, Leandro von Werra and Thomas Wolf

Episode 10 Season 2: Ian Forrester and Ryan Clarke

• Thinking, Fast and Slow by Daniel Kahneman
• Traction by Gino Wickman
• How to Be a Footballer by Peter Crouch
• You Guys Are History! by Devon Malcolm

Episode 9 Season 2: Caroline Webb

• Nudge by Richard H. Thaler & Cass R Sunstein
• Quiet: The Power of Introverts in a World That Can’t Stop Talking by Susan Cain
• The Power of Moments: Why Certain Experiences Have Extraordinary Impact by Chip Heath & Dan Heath

Episode 8 Season 2: Ash Young

• Marketing Freaks Podcast by John Quinton from Overdrive Digital

Episode 7 Season 2: Antonia Cross

• New Power: How Anyone Can Persuade, Mobilize, and Succeed in Our Chaotic, Connected Age – Henry Timms and Jeremy Heimans
• The Second Curve: Thoughts on Reinventing Society– Charles Handy
• Whatever You Think, Think the Opposite – Paul Arden
• Charity Marketing (Delivering income, services and campaigns) – Ian Bruce
• The Good Guide to Campaigning and Influencing – Brian Lamb
• Relationship Fundraising: A Donor–Based Approach to the Business of Raising Money– Ken Burnett

Episode 6 Season 2: Tom Critchlow

• Legible Practises by Helsinki Design Labs
• Recipe for Systemic Change by Helsinki Design Labs
•  7 Powers: The Foundations of Business Strategy by Hamilton Helmer

Episode 5 Season 2: Kenda Macdonald

• Hack the Buyer Brain by Kenda Macdonald
• Nudge by Richard Thaler and Cass Sunstein
• Popcorn Psychology podcast
• Freudian Sips podcast

Episode 4 Season 2: JP Castlin

• JP’s Marketing Week musings https://www.marketingweek.com/author/jp-castlin/
• Tom Critchlow’s consulting blog https://tomcritchlow.com/
• Strategy in Praxis newsletter by JP Castlin
• Invisible Gorilla by Christopher Chabris
• How Brands Grow – Byron Sharp https://amzn.to/3bu2jX8
• Strategy Synthesis – Bob De Wit and Ron Meyer
• The Origin Of Wealth: Evolution, Complexity, and the Radical Remaking of Economics – Eric Beinhocker
• The Halo Effect – How Managers Let Themselves be Deceived by Phil Rosenzweig

Episode 3 Season 2: Aris Stamatis

• Ogilvy on Advertising
• Confessions of an Advertising Man
• The Book of Gossage (or Can Advertising Be Saved?)
• And one about Gossage from Steve Harrison: Changing the World Is the Only Fit Work for a Grown Man
• Playing to Win
• Creating Great Choices by Roger Martin

Episode 2 Season 2: Simon Bridge

• Burned: The Inside Story of the ‘Cash-for-Ash’ Scandal and Northern Ireland’s Secretive New Elite by Sam McBride
• Scale: The Universal Laws of Life and Death in Organisms, Cities and Companies by Geoffrey West
• Adapt: Why Success Always Starts With Failure by Tim Harford
• Antifragile: Things that Gain from Disorder by Nassim Nicholas Taleb
• The Black Swan by Nassim Nicholas Taleb
• Effectuation: Elements of Entrepreneurial Expertise by Saras Sarasvathy
• Herd: How to Change Mass Behaviour by Mark Earls
• Seed to Seed: The Secret Life of Plants by Nicholas Harberd

Episode 1 Season 2: Amy Smith

• How To Fail with Elizabeth Day
• High Performance Podcast
• Shaun Wane episode
• Shaun Wane on the BBC

That is a wrap for Season 2! We had 25 great guests from Season 1 and below is their reading list.

Episode 25: Lily Thistlewood

• Agencynomics by Spencer Gallagher

Episode 24: James Hayhurst

• Didn’t leave any

Episode 23: Juliet Hodges

• Bad Blood: Secrets and Lies in a Silicon Valley Startup by John Carreyrou
• Misbehaving: The Making of Behavioural Economics by Richard Thaler
• Midnight Chicken: & Other Recipes Worth Living For by Ella Risbridger
• Burnout: Solve Your Stress Cycle by Emily and Amelia Nagoski

Episode 22: Sarah Shimmons

• Shoe Dog: A Memoir by the Creator of NIKE by Phil Knight
• Dogs of War by Adrian Tchaikovsky

Episode 21: Lizzy Knights-Ward

• The Managed Heart: Commercialization of Human by Arlie Russell Hochschild
• Series of videos about video ads on LinkedIn
• Choose your own adventure campaign
• Forrester research into sales and marketing alignment
• Lizzy performing on stage – In My Own Time and Once Upon A Time

Episode 20: Stuart Robertson

• Ottolenghi SIMPLE by Yotam Ottolenghi
• Blah! Blah! Blah!: Memoirs and advice from one of British advertising’s mavericks by Dave Buonaguidi
• This is Going to Hurt: Secret Diaries of a Junior Doctor by Adam Kay

Episode 19: Nick Baughan

Nick is all about fiction at the moment, helping him keep the space between work and home while he’s WFH. Smart move.

• The War of the Poor by Éric Vuillard
• The Order of the Day by Éric Vuillard

Episode 18: Kyle  Lacy

• Alchemy: The Surprising Power of Ideas That Don’t Make Sense by Rory Sutherland
• The House of Morgan: An American Banking Dynasty and the Rise of Modern Finance by Ron Chernow
• Rhythm: How to Achieve Breakthrough Execution and Accelerate Growth by Patrick Thean
• Lessons from the Hanoi Hilton: Six Characteristics of High Performance Teams by Taylor Baldwin Kiland and Peter Fretwell

Episode 17: Koen Pauwels

• Contagious: How to Build Word of Mouth in the Digital Age by Jonah Berger
• Beloved Brands: The playbook for how to build a brand your consumers will love by Graham Robertson
• Give and Take: A Revolutionary Approach to Success by Adam Grant
• The Hype Machine: How Social Media Disrupts Our Elections, Our Economy and Our Health – and How We Must Adapt Sinan Aral
• Empirical Generalizations about Marketing Impact by Mike Hanssen
• The Smart Marketing Book by Dan White

Episode 15: Mike Follett

• Paid Attention: Innovative Advertising for a Digital World by Faris Yakob
• Eye and Brain: The Psychology of Seeing by Richard L Gregory
• The Attention Merchants: The Epic Struggle to Get Inside Our Heads by Tim Wu
• Bob Hoffman’s ad contrarian blog http://adcontrarian.blogspot.com/
• Mark Ritson’s Marketing Week column

Episode 14: Leticia Galdón

• The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers by Ben Horowitz

Episode 13: Katie Jackson

• Why Did the Policeman Cross the Road?: How to solve problems before they arise by Stevyn Colgan
• Eleven Rings by Phil Jackson
• Benedict Evans’ newsletter 

Episode 12: Luke Carthy

• Blue Array’s Mastering in-house SEO

Episode 11: Sedge Beswick

I forgot to ask Sedge for any recommendations, so I’ll recommend her two books on social media.

• 140 Ultimate Twitter Lols
• Make Instagram Your Business

Episode 10 – April Dunford

• The Challenger Sale: How To Take Control of the Customer Conversation by Matthew Dixon
• Positioning: The Battle for Your Mind by Al Reis and Jack Trout

Episode 9 – Zaid’s Al-Qassab

• Thinking, Fast and Slow by Daniel Kahneman
• Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely
• Factfulness: Ten Reasons We’re Wrong About The World – And Why Things Are Better Than You Think by Hans Rosling
• The Perils of Perception: Why We’re Wrong About Nearly Everything by Bobby Duffy
• The Long and the Short of it: Balancing Short and Long-Term Marketing Strategies by Les Binet and Peter Field you can find the best charts from the research here: https://effworks.co.uk/ten-best-charts-binet-field/
• The award winning C4 Complaints Welcome campaign is worth 90 seconds of your time.

Episode 8: Mike Winnet

• The Rules of Wealth:A personal code for prosperity and plenty: A personal code for prosperity and plenty by Richard Templar
• Modern Wisdom podcast

Episode 7: Mick Hogan

No recommendations, just talk to people in your industry

Episode 6: Brad Paterson

• Trillion Dollar Coach: The Leadership Handbook of Silicon Valley’s Bill Campbell by Eric Schmidt
• Originals: How Non-conformists Change the World by Adam Grant
• The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers by Ben Horowitz

Episode 5: Michael Mitchell

• Between the World and Me by Ta-Nehisi Coates
• We Were Eight Years in Power by Ta-Nehisi Coates
• Brand Thinking and Other Noble Pursuits by Debbie Millman
• “Sonny’s Blues” is a short story featured in his collection Going to Meet the Man by James Baldwin
• White Teeth by Zadie Smith

Episode 4: Ash McDonnell

• The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands by J N Kapferer and Vincent Bastien
• Alibaba: The House That Jack Ma Built by Duncan Clark

Episode 3: Rand Fishkin

• Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It by April Dunford
• No Hard Feelings: Emotions at Work and How They Help Us Succeed by Liz Fosslien and Mollie West Duffy
• Great By Choice: Uncertainty, Chaos and Luck – Why Some Thrive Despite Them All by Jim Collins
• And Rand’s own book, which I’m recommending not him! Lost and Founder A Painfully Honest Field Guide to the Startup World

Episode 2: Dan Rubel

• Good to Great by Jim Collins
• Built to Last by Jim Collins

Episode 1: Jen Hoffman

• Pour Your Heart Into It by Howard Schultz
• Setting the Table by Danny Meyer
• What You Do is Who You Are by Ben Horowitz
• Nevertheless She Persisted by Pratima Rao Gluckman
• Lean In by Sheryl Sandberg
• Definitely check out the Scarlet Letter post and Jen’s thoughts on Leadership & Team Building.

Andi’s Favourite Books

• Creativity, Inc – Overcoming the Unseen Forces That Stand in the Way of True Inspiration by Ed Catmull
• Influence: The Psychology of Persuasion by Robert Cialdini
• Inside the Nudge Unit: How small changes can make a big difference by David Halpern
• The Chimp Paradox – Dr Steve Peters
• The Checklist Manifesto: How to Get Things Right by Atul Gawande
• Mark Ritson’s Marketing Week column