If you sat through the 40 minute presentation at Search Love and have come for the slide deck, it’s available at the bottom of the page. I hope you enjoyed it and found it useful.
If you haven’t seen the presentation, WHERE THE HELL WERE YOU? You can still have the slides, below, but you’d be best off trying to get the video of the presentation from Distilled to go with it so it makes a bit more sense. I’m sure they sell access to the videos after the conference and no, I’m not on commission.
The Science of Persuasion
The presentation takes a look at the psychology of persuasion and explains how it can be used to improve your marketing. A lot of the research into this has been done face to face which means it hasn’t been widely used online in a systematic way. That means there are huge opportunities for you to improve your company’s marketing efforts by getting a step ahead of the competition.
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