Andi Jarvis is the founder of Eximo Marketing, dad to Kiera and a barbeque fanatic.
In the late (and wet) summer of 2017, with limited opportunities to barbeque, Andi launched Eximo Marketing to help companies across the UK and Ireland develop a marketing strategy. Eximo Marketing was the natural evolution for Andi, having worked in agencies for seven years, helping companies focus their marketing efforts.
Clients that Andi has worked with in his agency years include some of the world’s most recognisable brands such as Budweiser, Expedia, Corona, KWM Law, Yellow Tail and Beck’s. He’s also worked with national companies like the Trustpilot, RAF Reserves, Tantastic, Tennent’s and Electric Ireland as well as forward thinking local businesses like The Progressive Building Society, Friends of Ham, Belfast Telegraph and the Agnew Group.
The services may have been different with all of these companies, but Andi’s focus on delivering innovative solutions that helped to connect them to their customers was at the core of all the activity.
Since graduating from Ulster University with an MSc in Marketing, Andi has focused increasingly on process and strategy. Having a repeatable process for marketing activity is the best way to ensure that any success can be replicated and any failures can be reviewed and improved on. Yes, that’s right, even the best marketing campaigns flop sometimes. But if the data is reviewed and lessons learned, then all is not lost.
Eximo Marketing uses a process that has evolved from academic research Andi undertook as part of his Masters. But it’s not just academically rigorous; it’s a process that has been successfully applied across a range of sectors to help companies improve their marketing.
Before moving to work in agencies, Andi started his career working in professional sport, with Durham County Cricket Club. There he ran the marketing department to promote Durham and England cricket games and concerts for major artists like Elton John and UB40. Moving to Belfast in 2009, Andi worked in the media with UTV, helping to raise the profile on the channel and launching new programmes.
In June 2016, Andi founded the fundraising project, Wifi Refugees, which helps small businesses by providing free marketing consultations in a local coffee shop, in return for a small donation to a refugee charity.
Outside of work, he’s happiest when talking about rugby league, cricket or why boxing is better than MMA, the benefits of gas v charcoal barbecues and tunnels built by Victorian engineers (seriously).
Thank you for being part the Global Hospitality Tech Summit! Really insightful panel yesterday and a fantastic marketing strategy presentation this morning. See you next year!
Marketing Director, Belfast Telegraph & INM
"Andi’s approach to devising a strategy for PropertyNews and NIJobFinder focused on putting the customer at the heart of what we did on social media and capturing the key elements of the brands so they could connect with our customers. The strategy helped us grow the fan base of both brands and start on the road achieve our objectives."
Sophie & Gary
"We first met Andi at an event in Belfast, he was giving a talk on marketing. He was so knowledgeable and presented it in a way that kept the whole crowd fully engaged.
Andi left an impression on us that we called him to meet the next day to ask for further advice. He spent the evening with us talking through different approaches we could take with our marketing. He opened our eyes to options we didn't realise we had and gave us so much food for thought.
Since that meeting Andi has consistently remained in contact with us, sharing with us his guidance and advice. He's become our go to guy for marketing and we can't thank him enough!"
Ulster University Business School
"Andi delivered a guest speaker session on a premium Executive Education programme “Digital Ready Leaders” which is run by Ulster University Business School in collaboration with Digital DNA. Andi has a very engaging style which allows the audience to immediately connect with him. The content was pitched at just the right level with the perfect blend between technical content and business application. We were delighted by Andi’s contribution and wouldn’t hesitate to recommend him."
Group Sales and Marketing Manager, Fitzers Catering Ltd
"I found your presentation really informative and interesting, it opened my eyes to another way of approaching our social media strategy which was hugely beneficial and how we can grow and develop our online presence through a support company like yourselves. For a SME its ideal, to have an external support in that way as we continue to develop our brand."
Marketing Manager, Carlingford Adventure Centre
“I would have no hesitation in highly recommending Andi. He delivered a fresh and enthusiastic approach to our strategy workshop! He provided me with ideas that I could immediately set in motion in my business.”
Marketing and Account Manager, NOW Group
"I took part in training sessions led by Andi looking at developing a marketing strategy. Andi clearly knows his stuff and is able to clearly communicate in a relevant way with no jargon. He took the time to understand my organisation and what we were trying to achieve and went on to equip me with the tools to build a robust and effective strategy. The templates and techniques I have learnt from Andi can be adapted to any organisation or business I am working with and I know I will use them throughout my career."
Resolute Public Affairs
I am not at techie by any stretch of the imagination most of the time when it arises because of lack of knowledge or motivation I just switch off.
The presentation you gave yesterday was quite surprising to me in a number of ways. I actually understood most of what you and your panels were talking about! (Major plus for me) and I realised that my website (which is nothing more than a dated holding page) could potentially offer a lot more.
I possibly won’t get new clients directly from the two days but the lessons and motivation given by you will make me appreciate different communication channels a lot more. The talks and sessions have helped me change the way I think about communications and perhaps have lost some of the fears around lack of knowledge.
Thanks for a great couple of sessions.