Ep 6 ‐ Can You Splitit? Yes You Can! Featuring Brad Paterson, Sam Taylor and Andi Jarvis.
Splitit is the new kid on the block in the Buy Now Pay Later (BNPL) industry. It recently had an IPO, is listed on the Australian Exchange and is going through a period of incredible growth.
The CEO, Brad Paterson, is the main guest on Episode 6 of the Strategy Sessions and talks about his journey from marketing to the top job.
Before joining Splitit, Brad accumulated a wealth of knowledge over nearly two decades working with some of the world’s most successful payment companies, including Intuit, PayPal, and Visa. He also ran a successful sports blog, Round Eight and we discuss all of this and more in the show.
We’ve got a T.O.P.T.I.P from Sam Taylor, Technical SEO Consultant with Evolved Search in Newcastle. Evolved have a stack of clients in the financial services sector and are a seriously impressive agency.
You also get 10 minutes from me, talking about the 7 Questions framework I use with clients. It’s a follow on from the last episode (which you should listen to, but this will work as a standalone anyway!) and gives you some guidance in how to ask better questions to make you a better marketer.
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Show Notes
Brad Paterson – CEO, Splitit
Brad is an Aussie living in Northern California, running BNPL provider Splitit.
Prior to this role, he was Intuit’s VP of Marketing, leading the go-to-market team responsible for the US QuickBooks Online revenue and customer outcomes. His responsibilities included the strategy, sales, marketing, and general business operations for the QuickBooks Online portfolio.
Before moving Stateside, Brad served as Intuit’s VP of Asia-Pacific and Global Operations, driving business growth in critical international markets. He also served as PayPal’s Head of Merchant Services, Asia-Pacific and Visa’s Director of Consumer and Emerging Products for Australia and New Zealand, among other roles at the two companies.
You can connect with Brad on Twitter @OzDane where he talks work and Aussie sport or LinkedIn where it’s all work.
His book recommendations are:
Trillion Dollar Coach: The Leadership Handbook of Silicon Valley’s Bill Campbell by Eric Schmidt
Originals: How Non-conformists Change the World by Adam Grant
The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers by Ben Horowitz
Also worth checking out Brad’s tweet about kangaroos roaming the streets of Australia.
T.O.P.T.I.P from Sam Taylor
Sam has worked in SEO for 8 years and is Technical SEO Consultant at Evolved Search, where she provides technical and onsite consultancy to a range of large ecommerce and finance clients, including household names such as Ocean Finance, thinkmoney, and River Island.
She organises the Newcastle Search meet-ups and was shortlisted for Young Search Professional of the Year at the 2019 UK Search Awards.
Find her on Twitter @_spamtaylor or LinkedIn.
Andi Jarvis
The blog I wrote about the 7 Questions framework is available at EximoMarketingStrategy.com/7questions.
If you have any questions about the 7 Questions or anything that was discussed in the show, the best place to get me is on Twitter or LinkedIn.
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