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Jane Maher is the Head of Marketing for FREE NOW in Ireland, having joined the company in December 2021.
In this episode we discuss:
- This history of free now and why it’s more than a ride hailing app
- The challenge facing marketing in a competitive space
- Brand v performance marketing
- The roll of CSR for Free Now
- How you balance global and local marketing
- Dive into the marketing strategy process at Free Now
- The pleasures and challenges of being number 1 in the market
- Your take on the value of education
A Word From Our Sponsors
This episode is sponsored by Learn Inbound. One of the best marketing conferences in Ireland returns to Dublin on Thursday 27 October 2022 after a Covid break. Learn Inbound is where marketers go to thrive and the team behind the event are putting together an amazing line up of speakers.
Already confirmed is Jono Alderson, Head of SEO for Yoast and he’ll be joined by some of the world’s best digital marketers. One piece of bad news… Andi will be hosting the event!
A limited number of super early bird tickets are available for €175 +VAT (reduced from €449) and include full access to all the talks, exhibition area, lunch, coffee & drinks and access to After Party.
What you need to know:
- Single track conference
- Aviva Stadium, Dublin
- Thursday 28 October, 9am-5pm
- Super Early Bird tickets are €175 +VAT
- Get your tickets here.
Now, back to the show…
Jane Maher
Jane Maher is the Head of Marketing for FREE NOW in Ireland, having joined the company in December 2021.
Jane is responsible for the development and execution of FREE NOW’s marketing strategy and campaigns across the Irish market. She also identifies key opportunities to grow the FREE NOW brand as the market leader in the multi-mobility space and implement best-in-class driver and passenger engagement initiatives.
As a member of FREE NOW’s senior leadership team, Jane will contribute to the strategic direction of the company and its ambitious goals concerning environmentally friendly transport, micro-mobility and driver-centricity.
Jane has over 10 years’ experience across multiple B2B and B2C functions. She is experienced in a diverse range of communication and marketing disciplines including digital, global marketing, business development and partnership management.
Before joining FREE NOW, Jane worked with premium spirits company William Grant & Sons for over 8 years fulfilling roles in the US & UKI in global brand management, commercial development & local marketing management.
Jane holds a First Class Honours MBA from Technological University Dublin, an MSc in International Business Development from DIT and has recently completed the Harvard Business School Sustainable Business Strategy Program. She also completed her BA in History of Art & Architecture at Trinity College Dublin.
Jane is passionate about building regenerative business models that contribute rather than detract from the planet & society at large. She is also a Certified Mental Health First Aider championing open mental health conversations in the workplace.
Find Jane on LinkedIn, Instagram and Twitter
Find FREE NOW on LinkedIn, Instagram and Twitter
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Andi Jarvis
If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on Twitter or LinkedIn.
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Andi Jarvis, Eximo Marketing.