Tom does consultancy work for startups and media companies. He’s based in Brooklyn, writes a strategy blog and has created the SEO MBA.
Episode 6 Season 2
Listen / Watch / Download
Find this episode in all your usual podcast places: Spotify | Apple | Google
In this episode we discuss:
- Getting started in the marketing world as an SEO
- Moving to America to launch Distilled’s US office
- What it takes to be an independent consultant
- Why client focus on outputs and why that’s not what they always want
- Tom’s blog and why I think it’s one of the best around
6. The SEO MBA, who it’s for and how it came about
Tom Critchlow
Tom does consultancy work for startups and media companies. He’s based in Brooklyn, writes a strategy blog and has created the SEO MBA.
With a decade of experience in digital media, leadership and growth Tom is a strategic advisor and consultant for leaders who are seeking to gain clarity about their strategy and develop new initiatives.
He works with clients like The New York Times, Google, Dotdash, Gartner, Etsy and Seatgeek.
Tom on LinkedIn https://www.linkedin.com/in/tomcritchlow/
Twitter https://twitter.com/tomcritchlow
Or his website https://tomcritchlow.com/ , his musing about being an indie consultant https://tomcritchlow.com/strategy/ and his SEO MBA https://seomba.com/executive-presence/
Book Recommendations
Legible Practises by Helsinki Design Labs
Recipe for Systemic Change by Helsinki Design Labs
7 Powers: The Foundations of Business Strategy by Hamilton Helmer
Other Things We Talk About
The SEO MBA by Tom Critchlow – Leadership & Business Skills for the SEO Industry
Learn how to be more effective and more confident at presenting to executives and getting things done. https://seomba.com/
Digital Marketing Strategy Course
My Digital Marketing Strategy Course in partnership with the University of Vaasa in Finland is available now via Teachable for just €249.
It’s perfect for small business owners, entrepreneurs and those who want to get a better understanding of what marketing strategy is and how to embed that strategy across an organisation.
Sign up for the programme here: https://univaasa.teachable.com/p/digital-marketing-strategy
Andi Jarvis
If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on Twitter or LinkedIn.
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Andi Jarvis, Eximo Marketing.