Andi holds the Marketing Week Mini MBA in Marketing and an MSc in Marketing. He used this academic grounding to developed the frameworks used at Eximo Marketing.
Having a repeatable framework for marketing activity is the best way to ensure that any success can be replicated and any failures can be reviewed and improved on. Yes, that’s right, even the best marketing campaigns flop sometimes. But if the data is reviewed and lessons learned, then all is not lost.
Thanks to his understanding of the academic theory of marketing and years of practical application, Andi has guest lectured at Liverpool John Moores University, Ulster University and the William J Clinton Leadership Institute. He also has a Digital Marketing Strategy programme that runs online with the University of Vaasa, Finland.
He hosts the Strategy Sessions podcast, a show that interviews some of the best marketers in the world and provides T.O.P.T.I.P.S for marketers – sadly he also sings the theme tune.
An in demand international conference speaker, Andi has shared his views on marketing with audiences in the UK, Europe and North America and is a highly rated speaker on subjects such as marketing strategy, marketing planning, launching a direct to consumer offer and consumer buying behaviour.
He is a trustee for Liverpool Football Trust and an independent member of the IFA’s Licensing Committee.
You should also know that Andi likes to talk, at length, about: being a dad, his BBQ, rugby league and cricket.
To find out more about his events hosting work and occasional blogging, visit AndiJarvis.co.uk.
If you’re an event organiser and need Andi’s bio, image or company logo for your promo material, you can find them here.