Featuring Lily Thistlewood Lily Thistlewood has just launched a performance marketing agency. She talks about moving from in house, focusing on big events and CrossFit. In this episode Launching your own agency Moving from in house to agency What…
Featuring James Hayhurst The Parents Promise is a grassroots campaign to change how children are impacted by separating parents. This is the story of the campaign. In this Episode What is the Parents Promise Where did the idea come from…
Juliet works at BUPA in the Behaviour Insights Team – the nudge unit. If you’re interested in psychology in marketing, pricing and influencing people, this episode is for you. In this episode The rise of nudging How and where nudging…
A campaign to change how we view co-parenting post separation. I’m proud that Eximo Marketing has been part of the Positive Parenting Alliance, a coalition of over 20 children’s mental health charities, separated parenting groups, relationship charities and other invested…
Featuring Sarah Shimmons, Global Marketing Director, Smirnoff In this episode we discuss: Managing a global brand that has such great heritage Covid and the impact on Smirnoff Measuring marketing effectiveness Training and continuous learning for marketers – the Diageo way…
Featuring Lizzy Knights-Ward Listen / Download Watch In This Episode In this episode we discuss: Life at LinkedIn Content marketing and successful campaigns Content marketing in B2B (why it’s not all boring to boring) Marketers declaring things dead (and why…
Featuring Stuart Robertson In the episode we discuss: How T20 cricket came to be born – the marketing version The rationale for the new competition The research behind the product development Stakeholder engagement Launching the product How it landed better…
Featuring Nick Baughan and a T.O.P.T.I.P from Gil David Listen / Download Watch In This Episode In this episode we discuss: A career in agencies and moving to Facebook Managing the scale of advertisers at Facebook How agencies can interact…
Featuring Kyle Lacy In the episode we discuss: SaaS Marketing Why you shouldn’t measure brand campaigns (really) Surprise and delight prospects and customers Using repeatable templates to speed up marketing activity Working at a software firm that gets acquired In…
Featuring Professor Doctor Koen Pauwels Koen Pauwels is Distinguished Professor of Marketing at Northeastern University and co-director of its Digital, Analytics, Technology and Automation (DATA) Initiative. This episode is littered with stories and useful anecdotes, all backed up with data…