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Category Archives: Strategy Sessions

nike breaking2

The Strategy Sessions – Nike… Everything Seems Impossible, Until It Is Done (Or Why Your Business Needs a BHAG)

Marketing Week recently published a story about Nike’s attempt to break the two hour record for a marathon. #Breaking2, as it was known,…
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SEO belfast

The Strategy Sessions – Stacey MacNaught

When I graduated from uni a few years ago (sometime after colour TVs were launched but before the iPhone), the prevailing business mood…
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marketing strategy

The Strategy Sessions – Sheree Atcheson

When Morrisey sang, we hate it when our friends are successful, he was probably thinking about Sheree Atcheson. Because Sheree is the sort…
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kev gibbons interview

The Strategy Sessions: Kevin Gibbons, BlueGlass 

In a regular blog feature, Andi will sit down and talk strategy with an industry experts, marketers from leading companies and anyone else…
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