Category Archives: Strategy Sessions

amy smith les mills

Strategy Sessions Episode 1, Season 2: Amy Smith from Les Mills

Les Mills is a global fitness brand and Amy Smith is their European Marketing Director. We talk purpose, brand management and learning from…
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lily thsitlewood reform the fold podcast

Strategy Sessions Episode 25 Reform Performance Marketing

Featuring Lily Thistlewood   Lily Thistlewood has just launched a performance marketing agency. She talks about moving from in house, focusing on big…
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PARENTS PROMISE PODCAST

Strategy Sessions Episode 24 The Parents Promise

Featuring James Hayhurst  The Parents Promise is a grassroots campaign to change how children are impacted by separating parents. This is the story…
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behaviour science in marketing podcast

Strategy Sessions Episode 23 Nudge Nudge With Juliet Hodges

Juliet works at BUPA in the Behaviour Insights Team – the nudge unit. If you're interested in psychology in marketing, pricing and influencing…
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sarah shimmons Smirnoff

Strategy Sessions Episode 22 – Smirnoff With Sarah

Featuring Sarah Shimmons, Global Marketing Director, Smirnoff https://youtu.be/68q3sJqkYG4 In this episode we discuss: Managing a global brand that has such great heritageCovid and…
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Elizabeth knights ward podcast

Strategy Sessions Episode 21 LinkedIn

Featuring Lizzy Knights-Ward Listen / Download Watch https://youtu.be/6l6UvtmCmLE In This Episode In this episode we discuss: Life at LinkedInContent marketing and successful campaignsContent…
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the man who invented t20 cricket

Strategy Sessions Episode 20 Twenty20

Featuring Stuart Robertson https://youtu.be/dThgeahNb2Q In the episode we discuss: How T20 cricket came to be born – the marketing versionThe rationale for the…
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nick baughan facebook interview

Strategy Sessions Episode 19: Facebook, Inc

Featuring Nick Baughan and a T.O.P.T.I.P from Gil David Listen / Download Watch https://youtu.be/toF38p2ogMY In This Episode In this episode we discuss: A…
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kyle lacy saas marketing podcast

Strategy Sessions Podcast Episode 18 A Lessonly In Marketing

Featuring Kyle Lacy https://youtu.be/T5X51kbJo7s In the episode we discuss: SaaS Marketing Why you shouldn’t measure brand campaigns (really)Surprise and delight prospects and customersUsing…
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Koen Pauwels advertising effectiveness

Strategy Sessions Podcast Episode 17 Freakonomics or Freako-Wrong-mics?

Featuring Professor Doctor Koen Pauwels https://youtu.be/jddaR74-zWQ Koen Pauwels is Distinguished Professor of Marketing at Northeastern University and co-director of its Digital, Analytics, Technology…
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